Amitabh Bachchan Launches NFT with Rhiti Entertainment’s platform, India’s first curated NFT Platform for Celebrities, Athletes and Brands in partnership with         

Mumbai, 30th August 2021: The BlockChain Phenomena NFT (Non-Fungible Token), which has recorded around $2.5 billion in NFT sales already globally is poised to take a leap forward with the launch of  BeyondLife.cluba NFT platform with A-Listed of Brands, Celebrities and Athletes from South East Asia. marks a ground-breaking partnership between Rhiti Entertainment, one of India’s fastest-growing conglomerates and the Worlds leading Decentralized No Code NFT Exchange Platform –

The Biggest Bollywood megastar Amitabh Bachchan will be the first one to roll out his NFT collection through These collectibles will represent his legendary status and mark the opening of this maiden NFT platform from Rhiti Entertainment. “I have joined Rhiti Entertainment Pte  Ltd – Singapore and will be launching NFT’s soon on the platform”, said Amitabh Bachchan commenting on the partnership has made it easy for credit card and digital payment users to buy NFTs and carry out transactions as well as trade it in auctions, making it accessible to both, tech savvy and non-crypto users. This powered platform will revolutionize digital storing of creative properties like art, collectible, multi-modal collages, and other forms of digital assets for gaming and trading that can be easily accessible by stakeholders and also allow to upload, mint, publish, price protect and even auction to create value for the owner. It also allows the rights management which is thoroughly automated and protected by deep AI based technology for anti-rip protection alongside Realtime AI “Spyder” making NFT’s and its associated wallets, verified for “clean trades” as well as secured from forgery or theft.

Arun Pandey, MD & Chairman, Rhiti Group, said Its astounding to see how suddenly NFT is a hot favorite amongst artists across the world to create financial value for their content. The opportunities & the growth possibilities that are present within this space is beyond imagination. Artists are latching up to this technology to create a value around their life and work, which was almost dormant earlier. Our biggest motivation behind this venture is to empower artists, celebs & athletes globally and at the same time help the diehard fans to get their hands over the purest form of the content”

Keyur Patel, Co-founder, Rhiti Entertainment & Chairman of said “As compared to artists across the globe, Indian artists are just picking up steam in terms of participating in the world of NFTs. Digital Asset space has been limited to crypto millennials and tech savvy audiences. Today with its no code NFT Exchange framework and its deep Legitimacy Protocol Infrastructure is bridging the gap between crypto-savvy and collectors of the world by eliminating the complexity of participation in the space. NFT as digital asset is not just about technology but about the concept of value creation and value retention, so while the whole world is flocking to the wave, the long-term winners in the space will need to do more than just upload an art. It will need to be well conceptualized to have relationships with the smart contract infrastructure and the derivatives of uniqueness, collectability and future value in its creative form. supports both Ethereum and Matic networks for its minting process.

Saurav Banerjee, Co-founder, Rhiti Entertainment & Myytake said “NFT is the future, the centralized marketplaces have gained quite a lot of traction throughout this year making it an extremely profitable for artists, celebrities, sportsmen and differentiated content creators.”

The platform acts as an exchange, empowering artists and brands to create financial value for their work. It also manages entire transactions such as receiving payments, transfer of NFTs, settlements and swaps in a convenient seamless and secured manner. is accessible globally for Indian Diaspora and India enthusiasts who are early adopters of the NFT wave.

About Rhiti Group:

Founded by Arun Pandey in 2007, Rhiti Group has evolved as Indias fastest growing conglomerate in the world of sports marketing, celebrity & talent management and films & entertainment. Its a fully integrated sports marketing and management company offers athlete representation, sports asset management & marketing, event management, media rights distribution, sponsorship, and consultancy services. The company represents a host of professional athletes, including MS Dhoni, Bhuvneshwar Kumar and Kedar Jadhav. SEVEN by MS Dhoni is the global sportswear brand, which offers active lifestyle products in the market under the SEVEN by MS Dhoni’ brand. Rhiti Group has varied brands (DR Cricket 7; Fit7; Inspired entertainment, Ranchi Rays, Chennaiyin F.C.; SEVEN a brand by MS Dhoni – retailing arm of the company; Bike Festival of India) under its umbrella. Rhiti Group has recently partnered with MyyTake Group in its Sports Tech Venture. Arun Pandey is the Operating Partner in MyyTake Group. It is headquartered in New Delhi and has regional offices in Mumbai, London, New York and Singapore.

 About Guardian:

Guardian is World’s #1 Distributed NFT Exchange Platform and was founded in 2017 by Ram Subramanian, Kamesh Elangovan, Arjun Subburaj, and Logan Anjaneyulu originally under the leadership of Keyur Patel. He is one of the most dynamic socio-spiritual visionaries in the digital realm with more than 15 years of experience. Keyur has developed the strategy for and founded half a dozen media companies and led the turnarounds for such Top fortune 500 brands, and incubated, hatched and ran a number of successful companies with several listed on public exchanges. He has also invested through his investment fund into over 100+ global brands launched from Silicon Valley. He is the author of one of the bestselling New York Times book “Digital Transformation”.

Guardian allows the users to create their own brand and exist in a decentralized architecture, with open and transparent design and ethics secured by the Anti. Rip AI Spyder Technology. The platform allows the creators to publish their NFTs across multiple marketplaces instantly. Their extensive wallet integration allows collectors and fans to bid or purchase the NFTs using their own choice of trusted wallets. Guardian Team is blessed to be supported by some of the most amazing individuals from diverse backgrounds that include the likes of Oscar-Winning Filmmakers and Musicians and Media Executives in United States as well. As of now, Guardian constitutes of an elaborative team with 350+ Blockchain Pioneers based in India and Japan, who have collectively created groundbreaking disruptions and have previously worked with tech giants like Amazon, Spotify, Google, Apple, Twitter, IBM, HCL among many others.



The post Amitabh Bachchan Launches NFT with Rhiti Entertainment’s platform first appeared on TBM – The Broadcast Media.

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