Nina Aprile went from superstar hairstylist to entrepreneur due to being referred to as “That Girl That Did Your Hair. Aprile made Manhattan her salon all through her twenties as the vast majority of her profession was spent as a contract hair stylist specializing in superstar clientele, working magazines, NYFW, tv and movie. Though Nina’s title was clearly said on name sheets, individuals weren’t referring to her as such. “On the level in my profession after I was freelancing closely within the media trade, whereas spending days on set, as a substitute of being known as my precise title ‘Nina’, I might hear ‘the place is that woman that did your that”, or “I am with that woman that did my hair”. A number of of these moments made one thing click on for me, I took the title the trade gave me and ignited it with wit and humor,” she shared.
Aprile took the undervaluing of shedding her title and turned it into her alter ego, a personality who embodied nothing however confidence and a fierce perspective. This impressed Aprile to begin to write a guide concerning the freelance magnificence trade in Manhattan sharing how far standing out can take you. One of many many anecdotes she shares embody how laborious it was for her to get to a spot of title recognition (even when it wasn’t her precise title), “As an example, I purchased a health club membership at a Retro Health health club simply to make use of the toilet in the course of the day and after I wasn‘t working I used to be chasing shoppers to pay me. I rapidly realized the draw back of freelancing is your jobs are short-term and so are your paychecks. I took word of each wrestle and expertise I had all through this time, and it used it as inspiration for each concept in my guide and merchandise I might later provide you with.”
The beginning of turning “that woman that did your hair” right into a model was extra of a inventive outlet for Aprile in between engaged on units for giant TV networks like ESPN. “I labored with a number of huge TV networks and in the course of the workday I used to be actually solely working in between industrial breaks. I took benefit of the downtime and let my mind work the extra time to create. New York Metropolis grew to become the muse for each product concept I created. The actual gritty, on a regular basis, NY streets and perspective that makes town what it’s. I took these ideas and added my very own twist, connecting my merch again to chapters I had created in my guide,” she defined. “Every sequence I create is born with my imaginative and prescient of Manhattan.Every thing I create has a narrative, particulars, and which means behind it. I wasn’t actually lively on social media at this level as a result of I didn’t need to be recognized for the individuals I styled or the roles I labored for. I wished to be referred to as an artist, and never be outlined by different peoples names. I wished my Instagram to turn into a mysterious temper, and make followers query, who’s ‘that woman that did your hair’?”
Placing the model on social media was the very best factor Aprile might have accomplished. Shortly after beginning to put up on social media, she discovered herself out of a job as a result of pandemic. “My final day at ESPN was March 21 of 2020. Fourteen days in a while April 4th of 2022 I went viral from a TikTok video with 1.1M Views merely making use of my Mirror Sticker “Objects In Mirror Are Prettier Than They Seem” to my mirror. I offered out that week, then had 4.4M views and offered out of the “Knotty Brush”. This led me to consider if I can promote out in the course of the pandemic, there was one thing right here that could possibly be a profitable enterprise. I noticed by placing my full vitality into this, how far it might actually take me,” she shared. That increase from Tik Tok led Aprile to launch a number of curated product sequence. Each sequence she launches is impressed by every chapter of her guide based mostly on her profession; each assortment is its personal story.
“The “Blowout Sequence” was my first launch. I began with a hat. I knew if I might promote a hat I might promote something. The concept behind my first hat was the truth that you solely have sure days of the week after getting a blowout that you simply put on your hair down however on the third or fourth day you’re nearly at all times in a hat. I created the “Soiled” Hat and “HatHair” hat to put on it in a witty approach,” after she launched the hat she launched “1800BLOWME” stickers.I created “1800BLOWME” Stickers to placed on blow dryers and gave them away without spending a dime to construct my following again in 2018. Afterward, I launched the “Mirror Sequence”, “Bodega Sequence”,“ Vainness Sequence”, “Salon Sequence”, “Streetwear Sequence”, “Sizzling For Buns Sequence”. Since 2018, That Woman That Did Your Hair has grown 525% promoting out of product drops as many as ten instances with stickers, the hats and The Knotty Brush as among the hottest merchandise.
The success of That Woman That Did Your Hair has led the merchandise to be in malls in 2023 together with Aprile lastly ending the guide she initially began. Little did she know that the merchandise that she created to assist assist her guide would turn into middle stage. “I created a model that didn’t slot in, as a result of I by no means slot in. I need ‘that woman that did your hair’ to emit confidence and ego, leaving individuals to really feel the identical approach they might leaving my salon chair – solely now utilizing my merchandise,” mentioned Aprile. As That Woman That Did Your Hair evolves, Aprile will proceed to develop and launch merchandise you want on your hair, at all times with a contact of ‘that woman’ humor.