Kurbo and WW Worldwide—previously Weight Watchers—agreed to pay $1.5 million to resolve allegations their weight administration app illegally gathered private info from kids, the Division of Justice and the Federal Commerce Fee announced Friday, as WW inventory fell by about 44% year-to-date at $9.11 per share.

Key Info

Children’ weight administration platform Kurbo and mother or father firm WW allegedly violated the Youngsters’s On-line Privateness Safety Act (COPPA) utilizing the “Kurbo by WW” cellular app and web site, which have been designed and marketed for kids as younger as 8, federal authorities stated in a grievance filed within the U.S. District Court docket for the Northern District of California.

The app and web site have been allegedly used to gather private info from kids, starting from names and phone numbers to top, weight and meals consumption, all with out correctly notifying mother and father or acquiring their consent, as required by COPPA, the DOJ stated.

WW and Kurbo have been ordered to delete their “ill-gotten information” and get rid of any algorithms developed from that information, stated FTC chair Lina Khan in a press release.

Kurbo govt Michael Colosi stated that the corporate by no means focused children with promoting or offered information to 3rd events, and at all times took motion to handle potential COPPA compliance shortcomings recognized by the FTC.

The information got here after months of lackluster market performance by WW, whose digital subscriber base shrank by 7% to roughly 3.4 million through the closing quarter of 2021, as Covid-19 lockdowns loosened and the at-home health development waned.

Key Background

Based in 1963 by Jean Nidetch, Weight Watchers mixed dietary coaching with motivational rhetoric, rising from 1 million members in 1968 to over 4.6 million in 2019, based on company figures. In 2018, Weight Watchers was rechristened WW, signaling a shift towards basic wellness and diet content material separate from weight reduction. The web therapeutics platform Kurbo was acquired by WW in 2019 for $3 million and relaunched because the “Kurbo by WW” app, billed as a method for youths age 8-17 to achieve or preserve a wholesome weight. Nonetheless, some critics claimed that the app might trigger kids to develop an unhealthy physique picture. Registered dietitian nutritionist Rebecca Scritchfield told Insider that the app’s system of designating meals as “inexperienced,” “yellow” or “crimson” to point how a lot of them kids ought to eat was prone to promote disgrace and different unfavorable feelings round meals.Report the small print…

Essential Quote

“Mother and father have a proper to know and consent earlier than corporations gather their kids’s private info,” stated DOJ Civil Division Principal Deputy Assistant Legal professional Common Brian Boynton in a press release. “The division is dedicated to implementing the protections towards unauthorized assortment of knowledge from shoppers, significantly kids.”


The settlement agreed to by Kurbo and WW doesn’t represent a authorized admission of wrongdoing. “Kurbo takes baby privateness very significantly and its highest precedence is defending its members and their private information,” Colosi stated. “Information collected in Kurbo’s paid counseling program is utilized in strict compliance with parental consent solely to assist kids study higher consuming habits.”

Additional Studying

“WW International Stock Faces Some Headwinds, But It’s Trading Cheap” (Forbes)

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